Consumers are increasingly demanding higher‑welfare products. Recent moves by retail chains like Waitrose and M&S to adopt slower‑growing breeds reflect this change. Legislation is also tightening on production standards.

Increasing imports from low‑welfare markets (e.g., Poland, Australia, Uruguay) are squeezing UK producers. The NFU warns that ethical standards may be undermined if imports are not properly regulated

Robotics, AI, and “in‑ovo sexing” are transforming the sector, boosting automation, welfare, and efficiency. Producers who embrace tech early could gain a competitive edge.

As the UK poultry industry evolves, Grange Consultancy can help you navigate these trends—ensuring your farm remains competitive, compliant, and future‑ready.